Information for JRASC Advertisers
Editorial Profile
The Journal, celebrating its th year, is a bi-monthly publication of The Royal Astronomical Society of Canada and is devoted to the advancement of astronomy and allied sciences. Each issue contains articles about Canadian astronomers, current activities of the RASC and its Centres, research and review papers by professional and amateur astronomers, book reviews, and articles of a popular, historical, biographical, or educational nature of general interest to the astronomical community.
Circulation
The Journal is available online or distributed to more than 4000 members of the RASC as a benefit of membership. RASC members are the most active and dedicated amateur and professional astronomers in Canada. It is also distributed by subscription to university libraries and professional observatories around the world — this accounts for another 193 copies (2010 figures).
Advertising Inquiries
RASC Journal Advertising
Contact: James Edgar
PO Box 2254
Melville SK S0A 2P0Phone: (306) 728-4819
Display Advertising
Rates
| SIZE | One Insertion | Three Insertions |
| 1/8 Page | $125 | $115 each |
| 1/4 Page | $175 | $160 each |
| 1/2 Page | $250 | $225 each |
| Full Page | $375 | $340 each |
Special Locations
| Location | One Insertion | Three Insertions |
| Inside Front Cover | $750 | $550 each |
| Inside Back Cover | $600 | $525 each |
| Outside Back Cover | $500 | $425 each |
Three-insertion rates are for three ads placed in any one-year period. Full-colour ads would appear in the on-line Journal, while the print version is B&W only. On-line ads can be linked to the advertiser’s own Web site.
All prices are in Canadian dollars and exclude GST/HST. Payment is Net 30 days following the date of publication mailing. Pre-payment may be required for new advertisers.
Prices, conditions, and other information on this rate card are subject to change without notice. If ad material is not submitted in an acceptable format, an additional charge may be necessary. Standard ad rates include colour in the online version and B&W in the print version.
Ad Dimensions
| SIZE | INCHES |
| 1/8 Page Vertical | 3.5 × 2.25 |
| 1/4 Page Vertical | 3.5 × 4.75 |
| 1/2 Page Vertical | 3.5 × 10 |
| 1/2 Page Horizontal | 7.5 × 4.75 |
| Full Page | 7.5 × 10 (other sizes may be available) |
Typical Pages: 48 Binding: Saddle-Stitched
Ad Design Services
Advertising design services are available from:
Info here...
Graphic Submission
Electronic submission of ads is encouraged. Acceptable formats include Quark Xpress, Adobe Photoshop, Adobe Illustrator, Microsoft Word, Corel Draw, Encapsulated Postscript, high-resolution TIFF. If fonts are not converted to curves or bitmaps, please use only standard Postscript fonts.
Files can be submitted on CD-ROM, DVD, or attached to an Internet email. A proof and any special instructions should accompany all electronic submissions.
Laser-printed ad copy at 600 dpi is usually acceptable for line-art ads. For submissions on film (not encouraged) please contact us for instructions.
Conditions
The content of the advertisements is subject to the approval of the editor. The editor reserves the right to cancel or reject any advertisement that is deemed not in the best interests of the readers or the RASC. The editor reserves the right to add the word “advertisement” above or below any ad copy.
The positioning of ads is at the discretion of the editor. It is editorial policy that, except for special locations, advertisements usually do not appear until after the first feature article and not within the Research section.
Publication Schedule
The deadline for space orders is the first of the month, two months prior to the issue date. Material is due about two weeks later. See the table below for specific issues.
Issues are normally mailed to RASC members and subscribers on the first day of the month of issue. An electronic on-line service (since April 2006) gets the full-colour document to members on or before the beginning of the issue month.
| Issue | Space Closing | Material Closing |
| Jan 2012 | 2011 Dec 1 | 2011 Dec 15 |
| Apr 2012 | 2012 Feb 1 | 2012 Feb 15 |
| Jun 2012 | 2012 Apr 1 | 2012 Apr 15 |
| Aug 2012 | 2012 Jun 1 | 2012 Jun 15 |
| Oct 2012 | 2012 Aug 1 | 2012 Aug 15 |
| Dec 2012 | 2012 Oct 1 | 2012 Oct 15 |
| Attachment | Size |
|---|---|
| Ad Insertion Order Journal | 39.46 KB |
| 2012 rate card | 642.54 KB |

